Salam, I am Naima and this is my story

The Intersection of Strategy and Soul

My journey has been shaped by resilience, change, and a relentless search for meaning. Growing up between Somalia and Yemen, I lived in environments where uncertainty was the only constant. Those early years were my first training ground in leadership - teaching me that strength and hope are not found in the absence of hardship, but in the heart of it.

For 15 years, I served within the humanitarian and development sectors with international NGOs and the UN. I managed programs that offered relief in the world’s most acute crises. Yet, through this work, I came to a powerful realization: True and lasting change cannot be imported from the outside; it must be built from within.

In my work across conflict zones, I saw a profound need - especially among women - for more than just external aid. They needed a safe, reflective space to dismantle systemic barriers, rediscover their internal authority, and step forward with courage.

The Shift to Strategic Coaching

This realization led me to transition from an implementer of systems to a builder of people. Today, I work with leaders and organizations who are ready to move beyond survival and into sustainable impact. Whether I am coaching a woman through a major career transition or helping a humanitarian team rebuild their internal resilience, my focus remains the same: healing the root, rewriting the story, and finding the way forward.

I believe that even when the path is uncertain, there is always a way. My role is to walk that path alongside you until you step into the fullest version of your leadership.